Ticketmaster extends presales after surge

Ticketmaster extends presales after surge

Taylor Swift accepts an award onstage during the 2022 MTV Europe Music Awards. Photo: Jeff Kravitz/FilmMagic

Ticketmaster extended presale tickets for Taylor Swift’s upcoming Eras Tour and rescheduled another presale until Wednesday after Swifties drove historic demand and caused significant technical problems Tuesday.

Driving the news: A multi-step process limited how many people could snag tickets to Swift’s first tour in five years, which led to ticket scams and outages.

Taylor Swift Ticketmaster tail paused

The latest: ticket master tweeted on Tuesday afternoon that there has been “unprecedented demand” for Swift’s tour presale tickets and “hundreds of thousands have been sold.”

  • The ticketing service said West Coast sales in Los Angeles, Las Vegas, Santa Clara and Seattle would be moved to 3pm PT (they were originally scheduled for 10am PT).
  • The Capital One presale will be moved from Tuesday to Wednesday, Nov. 16, at 2pm local time.

What they’re saying: Ticketmaster is “actively selling tickets” and has a “great selection still available for most shows that are already onsale,” the company told Axios in an emailed statement.

  • Ticketmaster posted an update at 4:01pm ET Tuesday saying: “Ticket availability is extremely limited” due to high demand for today’s sale. “As you continue to shop some options may be unavailable.”

Details: Downdetector.com showed more than 5,000 outage reports for Ticketmaster on Tuesday around 11:30am ET as fans rushed to secure tickets.

  • “We apologize for the interruption,” the Ticketmaster app said, per Business Insider.
  • Ticketmaster’s website had a separate message Tuesday, which read: “Something wrong went on our end and we need to start over. Broken things are a drag — our team is on it so it doesn’t happen again.”
  • Tea Ticketmaster Fan Support Twitter account suggested logging in through a text message link sent to fans for “an optimal shopping experience.”

Ticketmaster’s problems entered the political arena when Rep. Alexandria Ocasio-Cortez (DN.Y.) tweeted Tuesday that this was a daily “reminder that Ticketmaster is a monopoly, [its] merger with LiveNation should never have been approved, and they need to be reigned in.”

Taylor Swift Eras tour tickets

The big picture: Ticketmaster’s technical problems are yet another sign of the high demand to see Swift perform live. The pop star has responded to the enchantment of Swifties, as her fans are called, by adding more tour dates.

  • Swift’s tour originally had 27 dates before jumping to 35 dates. The tour now has a total of 52 shows.
  • “Looks like I’ll get to see more of your beautiful faces than previously expected,” Swift tweeted.

What’s next: Another round of presale tickets opens up Wednesday afternoon for Capital One credit card users. Tickets go on sale to the general public on Friday.

Go deeper: What we know about Taylor Swift’s new 35-date tour

Editor’s note: This story has been updated with new details throughout.

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